The Phuan have created their unique identity to identify themselves as a distinct ethnic group because they are generally categorized as “Lao”. The word “Lao” in the Thai context is derogatory and demeaning. Therefore, their ethnic identity was created in order to communicate with the society that they are not “Lao”, but they have their own distinct cultural roots. It was a byproduct of the policy to promote cultural tourism in the last three decades that encouraged local communities to present their own distinct cultural identities. This was different from the previous period that focused on national solidarity. Although the state promoted cultural differences, the differences were under the overall concept that we were all in the same nation. The Phuan had well adopted this policy and presented what represented their culture. What was presented was usually “marketable” because certain cultural entities were not related to or even existent in their ethnic history, e.g., Nang Kwak Play of the Phuan at Tambon Na Sai in Ban Mee district, Lop Buri province. Some were newly created, such as, the applied Phuan dress of Map Pla Khao villagers in Tha Yang district, Lop Buri province.