The Lue at Mae Sap Village have been residing in the Lanna Kingdom for a long time and have subsisted on rice cultivation. Therefore, rice and water buffaloes are important cultural symbols. The ethnic group believes in the Supreme Spirit that exists in all life forms and in nature. Consequently, their beliefs, rituals and social values are expressions of their supreme ethics that affect balanced behavior on economic production, product distribution and sales, and allocation of natural resources and the environment. However, state support on investment, infrastructure development and economic stimulus has drastically affected their production and production systems as well as their socio-cultural identity. Nevertheless, the villagers have been able to adapt their cultural identity in accordance with external changes.