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Princess Maha Chakri Sirindhorn Anthropology Centre
Ethnic Groups Research Database |
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Record |
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Subject |
Lahu, tourism, homestay, Chiang Rai, northern region, Thailand |
Author |
Sarinee Phasayawan |
Title |
Politics of ethnic image creation in tourism areas: A case study of a Lahu homestay at Yadu Village |
Document Type |
Thesis |
Original Language of Text |
- |
Ethnic Identity |
Lahu,
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Language and Linguistic Affiliations |
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Location of
Documents |
Princess Maha Chakri Sirindhorn Anthropology Centre
Chiang Mai University Library
[Full text] |
Total Pages |
167 |
Year |
2011 |
Source |
Chiang Mai University |
Abstract |
The image of a Lahu homestay at this village that tourists experienced and was created and reproduced as a path to follow the process of image presentation through public relations media and direct interactions with tourism organizations or agencies. The result was that the Lahu ethnicity was made to become diverse according to the process of homestay image presentation, be it, the image of original Lahu, the image of the Lahu with conservation mind and tourism management potential that might be related to the ethnic meaning, but a village for an overnight stay on the way to other villages. The image had a behind-the-scene reproduction process due to the relationship between the ethnic group and travel agencies and trekking guides as well as the collaboration between NGOs and the ethnic group in development terms that intended to create this village as an idealistic ecotourism site. The image creation process directed the ethnic group as a tourism product that must maintain their traditional houses and daily life activities in accordance with what the travel agencies and NGOs specified. Additionally, the direction obliged the villagers to become servers in their own homes and they had to encounter awkward situations while serving tourists and letting them participate in their daily life activities as well as being defined as a strange or even a pathetic tribe. This direction divided administrative groups in the village into trekking tours and homestay operations. Nevertheless, the operational discovery of the ethnic group revealed that after having welcomed and served tourists for over thirty years, the villagers had accumulated techniques and tactics in home arrangement, service and cooking to impress trekkers and volunteers from NGOs. They were able to produce “a silent operation”, an operation to create an image to conceal undersirable images and to create self-defence mechanisms when encountering awkward situations or to negotiate with the control of NGOs. More importantly, the operation had been used to create the image of collective peace lovers.
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