Hmong on Doi Pui knows how to adapt their cultural characteristics to be commercial commodities and services to respond tourist’s needs in terms of consumption of culture that are different from their own. Moreover, there is staging of authenticity in order to create attractions to Doi Pui village including traditional costumes, handicrafts, souvenirs, etc. related to the Hmong cultural identity. However, tourism also has impacts on the community in terms of economic aspects, social aspects, cultural aspects and environmental aspects, from the agriculture to be cultural commerce and services. These cause the social problems and some changes in female-male status and role. (p. 1)