There were 1,284 residents in 109 households in Doi Pui Village, consisting of six ethnic groups: Hmong, Chinese Haw, Northern Thai, Karen, Nepalese, and Japanese. The community had established several interest groups, such as an administrative and development group, a school committee group, an ecotourism group, a cultural tourism group, a credit union cooperative group, and a women’s group. Before this research project was conducted, each group worked in its own way, resulting in being unable to perceive holistic results of their community development. Midway through the implementation of this project, it was found that the groups were working more cooperatively as measured from their collective efforts in establishing community regulations as well as local school curricula, and in participating in community activities more. The result, which was also the goal of the project, was that there were regular numbers of local and overseas tourists visiting the community on weekdays and a large number of them on weekends and holidays. They were both individual visitors and those organized by travel agencies. There had not been any direct organized networks, but tourism was supervised by an internal network of the village groups with the group committee members as the coordinators.
            Folk wisdom of the Hmong ethnic group includes natural and cultivated herbal plants, bows and arrows, ancient firearms, and animal traps. The investigation on natural resources focused on a patch of forest in the north of the village, which was reforested by Doi Pui and Doi Pha Kong villagers. The forest is considered a sacred place where the Fi Yeng or appeasement ritual is conducted. The study revealed that the forest has been fully revived and is now fertile. The area around Doi Pha Kong Mountain contains natural stones of various shapes as if they were sculptured by man. They have been used in sacred rituals of the Hmong. Doi Pha Kong Mountain has a narrow strip on the top with stones of different shapes and sizes scattered all over it. It is a scenic point overlooking Mae Rim District. The only plant that grows on this mountain is the white rhododendron. The problems encountered during the implementation of the project were mainly personnel problems. For instance, some rich and smart people were not willing to cooperate in collective activities. Due to ethnic and cultural diversity, it was difficult to develop the community to have a unique identity as in the past. The policy problem was that the community is located in a natural forest reserve. One of the recommendations from the project were that an area for community use should be allocated and zoned, so that development activities could be seriously carried out and community-based regulations should be set up in order to control building construction. What local, regional and central state agencies should do was to allow sufficient budgets be allocated for the community in order to develop it as a real tourist destination in the area.